Dig In was a short lockdown project built around food, branding and visual storytelling.

Food has always been a big part of our world, and lockdown created the opportunity to explore that interest in a more focused way. The name Dig In had been sitting in the background for years, so the project became a chance to bring it to life with a brand and concept we genuinely cared about.

Centred around home-cooked food, photography, recipe ideas and content creation, the project gave us space to understand how food can be marketed differently to events, music and nightlife.

Although short-lived due to other projects returning after lockdown, Dig In remains a small but meaningful example of testing a passion-led concept and learning how to communicate food through design, imagery and tone.